At a glance
| Samsung | Sony | |
|---|---|---|
| About | The best-selling TV brand in South Africa — the set most often on the other end of a wall mount and an HDMI run. | Premium picture processing — the brand most often specified where the screen itself is part of the room's design. |
| Origin | South Korea | Japan |
| Popular lines | Neo QLED, QLED, Crystal UHD, The Frame | BRAVIA XR, BRAVIA OLED, Google TV platform |
Where Samsung wins
- Widest range at every price point
- One Connect and hidden-cable models suit clean wall mounts
- HDMI-CEC works reliably with decoders
- VESA mounting patterns are well documented
Where Sony wins
- Industry-leading picture processing
- Excellent motion handling for live sport
- Google TV with broad app support
- Build quality that justifies a permanent wall mount
Which should you choose?
Honestly: it depends on your property, how many rooms you need and your budget — the right answer for a single-lounge household is different from a four-room home or a guesthouse. We install both Samsung and Sony, so the recommendation you get from us is based on what fits, not what's on the shelf.